Daily Google Ads management

Your Google Ads, looked after every day.

Set your goals. Go Live. Scale. Agencies typically charge £800 to £1,500+ a month.*

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No contract. 14-day refund guarantee.

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See how it works

Googly

Daily campaign careChanges logged and emailed

49 proven strategies. V3.1 Now Live

You,
once you hire Googly.

Start in Draft.
Go Live when ready.

elm & ember
BrightpipePlumbing
MOSSWORK
Sunday RiseBakery
Pearl & PineDental
orbit&oak
ledgerlane
WAG &WHISKER
little kiln
FORGEFITNESS
nook.studio
SUNSPURSOLAR
HushwellInteriors
yard & bloom
RIVET GARAGE
The Larkspur InnRooms & supper
wayfoldTravel
Snip & SableHair salon
clearglass Opticians
Tutorly LaneHome tuition
Harcourt & ReeveSolicitors
hop skip removals
Saffron TableKitchen
Marlowe& Vane
tandemRecruitment
mendPhysio
Bastion Security
tidewellCleaning
bitbarn.it Support
Orla FinchJewellers

elm & ember
BrightpipePlumbing
MOSSWORK
Sunday RiseBakery
Pearl & PineDental
orbit&oak
ledgerlane
WAG &WHISKER
little kiln
FORGEFITNESS
nook.studio
SUNSPURSOLAR
HushwellInteriors
yard & bloom
RIVET GARAGE
The Larkspur InnRooms & supper
wayfoldTravel
Snip & SableHair salon
clearglass Opticians
Tutorly LaneHome tuition
Harcourt & ReeveSolicitors
hop skip removals
Saffron TableKitchen
Marlowe& Vane
tandemRecruitment
mendPhysio
Bastion Security
tidewellCleaning
bitbarn.it Support
Orla FinchJewellers

37%

Increase in ROAS

Average increase across all industries.

2 minutes

Setup

24/7ad monitoring

£20 → £60,000+

Ad spend per day

Googly is experienced in scaling spend, from £20 to £60,000+ per day.

Included

The daily ads work, off your list.

Daily campaign management aimed at more enquiries or sales and less wasted spend. Set your goals, go Live and leave the daily ads work to Googly.

Daily campaign management.
Googly reviews your ads every day. In Live, it adjusts supported bids, budgets, keywords and ads within your permissions.
Your monthly spend limit.
Monitored by Googly. Not a hard cap on Google billing.
Safety checks before big changes.
Major changes need stronger checks. A proposal is not permission to apply it.
An email for every change.
See what Googly changed and why. No need to search your account for the answer.
Weekly and monthly reports.
Plain-English updates on the work and your campaign results.
Undo, where available.
Time-limited and safety-checked. Not every change can be reversed.

3 steps

Set your goals. Go Live. Leave it to Googly.

Connect your account.

Setup takes about 2 minutes. Sign in with Google and choose your Google Ads account. It stays yours. Googly starts in Draft.

Enter your details and settings.

Enter your business details, choose enquiries, sales or calls, and set your monthly spend limit and what Googly can change. The limit is monitored, not a hard cap on Google billing.

Click to go Live.

Click to switch to Live when your details and settings are ready. Nothing changes until you switch to Live. Changes are proposed once a day, not immediately during setup. Googly handles the daily ads work automatically and emails you every change. No daily checks or manual campaign changes needed from you.

The alternative

The monthly maths.

An agency typically charges £800 to £1,500 a month.* Googly is £379 a month for daily campaign management. Doing it yourself costs time and leaves you responsible for every bid, budget and keyword decision. Doing nothing leaves your existing ads running without daily attention. Googly does the supported work in Live and emails you every change. Google ad spend is separate whichever option you choose.

*Typical UK agency management fees for small businesses, Digital Robin Google Ads agency cost guide, 2025.

For small business owners who want the daily ads work done without regular meetings. If you need a dedicated account manager and strategy calls, an agency may be a better fit.

Daily campaign management.Cancel your subscription any time.Plain-English reports.

About Googly

Start with less risk

Draft first. A fee-only refund if it is not for you.

Nothing changes in Google Ads until you switch to Live. The 14-day money-back guarantee covers your Googly fee only, never your Google ad spend.

Your account stays yours. Remove access any time.
Draft first. Nothing changes until you switch to Live.Enter your details and settings in Draft, then click to switch to Live.
A monthly spend limit you set.Monitored by Googly, not a hard cap on Google billing.
Every Googly change is logged with a reason.Undo where available. Time-limited and safety-checked.

14-day money-back guarantee. If Googly is not for you in your first 14 days, ask for a refund of your Googly fee. Not your Google ad spend.

Google bills your ad spend directly. It is not refundable under this guarantee. No contract. Cancel your subscription any time.

Conditions apply: your first successful Googly payment only. One refund per business / Google Ads account. A refund does not cancel your subscription. Read the terms.

The work behind your daily ads manager.

See the bids, keywords, budgets and campaign settings Googly can work on. The aim is less wasted spend and more enquiries or sales. It starts in Draft. In Live, supported changes stay within your permissions and safety checks.

49 strategies across 8 areas

Target CPA (tCPA)major tier
Google aims for your target cost per acquisition. Actual costs can differ.
Target ROAS (tROAS)major tier
Google aims for your target return on ad spend. The return is not guaranteed.
Maximise Conversionsmajor tier
Google aims to increase conversions within the campaign budget. Results are not guaranteed.
Maximise Conversion Valuemajor tier
Google optimises bids towards the recorded value of conversions.
Maximise Clicksmajor tier
Google aims to increase clicks within the campaign budget. Clicks are not a promise of sales.
Manual CPCmajor tier
Individual click bids rather than conversion-based automated bidding.
Portfolio biddingmajor tier
A shared bidding strategy across several campaigns.
Small manual-CPC bid adjustmentssmall tier
Adjust eligible manual bids by 10% when conversion data meets strict thresholds.

Exact match onlymajor tier
Use exact-match keywords. Google can still include close variants with the same intent.
Phrase match coremajor tier
Use phrase-match keywords for searches related to the keyword’s meaning.
Broad match + Smart Biddingmajor tier
Broader keyword matching paired with Google’s conversion-based bidding.
Negative keyword harvestingsmall tier
Review search terms and exclude irrelevant searches when evidence and safety checks allow it.
Pause clearly wasteful keywordssmall tier
Pause a keyword only after it spends more than twice its target cost with no conversions.

Bounded budget reallocationsmall tier
Move a limited part of the daily budget between campaigns that meet strict performance thresholds.
SKAGs (Single Keyword Ad Groups)major tier
One keyword per ad group.
STAGs (Single Theme Ad Groups)major tier
Related keywords grouped around one theme.
Alpha/Beta structuremajor tier
Separate established exact-match keywords from broader keyword testing.
Keyword funnellingmajor tier
Use negative keywords to guide searches towards the intended campaign.
Peel and stickmajor tier
Move selected keywords into separate ad groups with their own ads and settings.
Hagakure (consolidated structure)major tier
Consolidate campaigns so automated bidding can use a larger pool of data.

PMax as primarymajor tier
Use Performance Max as the main campaign type, with defined assets and conversion goals.
PMax + Search hybridmajor tier
Use Performance Max alongside Search, with brand exclusions in Performance Max.
Asset group segmentationmajor tier
Separate asset groups by product, category or margin.
Feed optimisationmajor tier
Review product titles, images and data in Merchant Center.
New customer acquisitionmajor tier
Use settings that prioritise reaching new customers.
Channel and placement controlsmajor tier
Review placement exclusions and brand terms in Performance Max.

Customer Matchmajor tier
Use an eligible customer list as an audience signal.
Lookalike segmentsmajor tier
Audience segments based on similarities to existing customers.
In-market audiencesmajor tier
Audience segments associated with interest in a product or service.
Custom segmentsmajor tier
Audience segments based on relevant searches and websites.
Remarketing lists for search (RLSA)major tier
Adjust Search targeting or bids for previous website visitors.
Combined audiencesmajor tier
Combine audience signals for more specific targeting.
Zero-signal PMaxmajor tier
Use Performance Max without supplied audience signals.

Full-funnel orchestrationmajor tier
Coordinate Demand Gen, Display, Search and Performance Max campaigns.
Brand protectionmajor tier
Review ads for searches containing your business name. No search position is guaranteed.
Competitor conquestingmajor tier
Target eligible searches relating to competing businesses.
Always-on remarketingmajor tier
Advertise to eligible previous visitors.
Seasonal and dayparting bidsmajor tier
Adjust bids using evidence about seasons, days and times.
Hyperlocal targetingmajor tier
Use postcode or radius targeting for the areas your business serves.
Query mining from PMaxmajor tier
Use recorded Performance Max search evidence when considering Search keywords.

Profit-first PPCmajor tier
Use available profit data alongside clicks, conversions and sales.
Data-driven attributionmajor tier
Use Google’s attribution data to assess recorded advertising interactions.
Automation-ready account structuremajor tier
Organise campaigns so automated bidding can use consistent data.
Signal-based biddingmajor tier
Use available customer and conversion-value signals when reviewing bids.
Zero-based budgetingmajor tier
Review budget allocation against current evidence rather than carrying it forward unchanged.

Small changes have per-resource limits. Major changes require stronger tracking, budget, location, cooldown and regression checks. The monthly spend limit is monitored, not a hard cap on Google billing. Reading this playbook does not change your Google Ads account.

About 2 minutes to get set up

Put the daily ads work on Googly.

Hire Googly

Your Google Ads, looked after every day.

Increase in ROAS

Setup

Ad spend per day

The daily ads work, off your list.

Daily campaign management.

Your monthly spend limit.

Safety checks before big changes.

An email for every change.

Weekly and monthly reports.

Undo, where available.

Set your goals. Go Live. Leave it to Googly.

Connect your account.

Enter your details and settings.

Click to go Live.

The monthly maths.

Draft first. A fee-only refund if it is not for you.

Bidding strategies8 strategiesHow bids are set within campaign settings.

Match types and keywords5 strategiesWhich searches can trigger your ads.

Account structure7 strategiesHow campaigns and ad groups are organised.

Performance Max6 strategiesCampaigns across Google’s advertising channels.

Audiences and signals7 strategiesAudience information available to Google.

Full-funnel strategies7 strategiesCampaigns for different stages of buying.

Ecommerce and Shopping4 strategiesProduct listings and Shopping campaigns.

Modern approaches5 strategiesHow campaign data informs the work.

Put the daily ads work on Googly.