Meet Googly™
A little character. A proper Google Ads management job.
The face of an active ads manager.
Googly is the face of an automated Google Ads management service.
The character makes the service recognisable. The work is optimising campaigns towards your business goals.
Better ROAS. More efficient spend. More sales, bookings and enquiries. Those are the goals—not just another report.
Daily management, supported changes in Live and clear reasons for the work.
A mascot, not a claim of pedigree.
The pictures tell a fictional story about a character who likes numbers.
They are not a company history, a testimonial or evidence of a relationship with Google.
Judge the service by the proposed work, its evidence and its reasons.
The job is straightforward.
Work towards better returns on ad spend and growth in sales, bookings and enquiries.
Use campaign data to recommend changes to bids, budgets, keywords and ads, with evidence and a reason.
Start in Draft. Make no changes until you switch to Live.
In Live, work within your permissions and safety checks. Monitor your monthly limit, which is not a hard cap on Google billing.
Log each change. Email you what changed and why. Send weekly and monthly plain-English reports.
Offer Undo where possible, subject to time limits and safety checks.
For owners who prefer hands-off.
Googly is for small business owners who want active Google Ads management focused on growth, without regular meetings.
It does not replace a dedicated account manager for businesses that want one.
Keep your goals and settings current. Review the recommendations before deciding to go Live.
You can remove account access any time. Cancel your subscription separately to stop renewals.
The aim is to grow your business. The recommendations and changes show you how Googly is working towards it.